Macy’s opens doors in Winter Garden Village

The new Macy’s Winter Garden Village location celebrated its grand opening Saturday, May 25, at 3215 Daniels Road, Winter Garden.

The event included a ribbon-cutting ceremony, giveaways, music and, of course, shopping.

The new 25,000-square-foot format store offers a convenient and distinct shopping experience in an open environment roughly one-fifth the size of the full-line stores. 

Located in high-traffic shopping centers, these stores offer a curated assortment of top brands, the latest trends and convenient services. The stores collaborate with local businesses to create pop-up shops and events that cater to customer preferences.   

Shoppers can explore fashionable trends, must-haves and new seasonal merchandise. These stores provide a range of categories, including men’s, women’s and children’s fashion, beauty products, toys, luggage, and gift items. 

Categories feature brands such as Levi’s, MAC and Calvin Klein, as well as Macy’s private brands, such as INC, Bar III, And Now This, On 34th and the newest private brand, State of Day. 

Customers can enjoy all the benefits of the full-line Macy’s stores, including the At Your Service desk, which helps with bill payments, returns and exchanges. They also can take advantage of Buy Online Pickup In-store and curbside options for items available on Macys.com. 

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Customers can continue to enroll, earn and redeem Star Rewards, and they can also use their Macy’s credit card at all Macy’s locations. 

The new Macy’s will offer an immersive shopping experience, providing both convenience and discovery in an easy-to-navigate shopping environment. 

Kristen Browning, Winter Garden Village store manager who has been with Macy’s for 15 years, said multiple factors contributed to the decision for the location, including geography, customer demographic and desired footprints.

“I’m most excited to connect with the Winter Garden community, support small local businesses through our exciting pop-up events and set the standard for Macy’s small-format stores,” she said. 

MISSION EVERY ONE

Ahead of the grand opening, the store hosted five children and their families from local nonprofit Eight Waves for a summer essentials shopping event Friday, May 24. 

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Eight Waves, located on Plant Street in Winter Garden, invests in the lives of children and envisions a community where every child experiences a variety of positive and encouraging opportunities.

“Through the company’s social purpose platform, Mission Every One, Macy’s, Inc. is committed to empowering the curiosity and confidence of young people, and to create a brighter future with bold representation that empowers more voice, choice and ownership for our colleagues, customers and communities,” Browning said. 

Kelly Carr, director of operations and programs at Eight Waves, said the smiles on the children’s faces when shopping were priceless. 

“It was a wonderful way to provide the needed back-to-school items for these students to have brand new for school, but also an experience of budgeting their money and choosing which items they wanted within their funds,” she said. “We often get gently used clothes donated, and many of our students pass clothes from older siblings down to younger ones. So, it is a really wonderful opportunity to be able to provide brand-new clothing to these families. We are so grateful for community partnerships and working together to serve local children and families, and without partners like Macy’s, we would not be able to do all of what we do. We believe that we are truly better together.”

Three other Eight Waves shopping events will take place throughout the summer, targeting a total of 35 children from the organization — 10 from high school, 10 from middle school and 10 from elementary school.

These students will be able to go on a mini shopping spree at the store and pick out their own back-to-school shoes, socks or clothing.